The World Livestock Auctioneer Championship took place in conjunction with the Livestock Marketing Association’s Annual Convention. Auctioneer’s from around the world who qualified for the event traveled to Montgomery, Alabama to compete and take in the convention. Chuck caught up with Garrett Jones from Los Banos, California, who was a contestant in the auctioneering championship. Garrett qualified in the top …
Embracing Change Throughout The Beef Community
The beef community is no stranger to change. Understanding it may not always be easy, but embracing it is key. During the recent 2013 Livestock Marketing Association’s Annual Meeting and World Livestock Auctioneer Championship attendees heard multiple times about different changes in the industry. Technology is one of those changes that improves efficiency and makes it easier for cattlemen to …
LMA’s Industry Showcase Provides Networking
The 2013 Livestock Marketing Association’s Annual Meeting and World Livestock Auctioneer Championship in Montgomery, Al. brought together cattlemen and other members of the beef community to network and learn more about the industry. One great opportunity to do both of those things took place during the Industry Showcase. The trade show allowed attendees to see first-hand new products and ask …
Connecting Beef Checkoff Funds With LMA
Everyone involved in the beef industry understands the importance of the beef checkoff program. And what better time to inform producers of this beef promotion tool then during the 2013 Livestock Marketing Association’s Annual Meeting & World Livestock Auctioneer Championship. Jimmy Maxy, Secretary/Treasurer for the Cattlemen’s Beef Board and cattleman from California, took in the event and spoke with Chuck …
Key Policy Changes for LMA
The Livestock Marketing Association focuses on their members and during the 2013 World Livestock Auctioneer Championship in Montgomery, Alabama meetings were held to make sure the most effective and up-to-date policies were in place for LMA producers. During the annual membership meeting a couple of legislative resolutions were discussed to change policies for producers across the country. Chuck talked with …
LMA Makes Moves Towards Future
Montgomery, Alabama opened it’s door last week to attendees of the 2013 World Livestock Auctioneer Championship. Members from the Livestock Marketing Association (LMA) came together from around the world to discuss policies, gather information on industry issues and of course take in the competition. Maybe one of the most important things to take place during the event was the board …
New Beef Ad Campaign Launched
You may be seeing and hearing new “Beef. It’s What’s for Dinner.” advertising this summer. The beef checkoff has updated the popular campaign and rolled out new print and radio ads. Watch and learn more about the strategy behind the beef ad campaign and one of the beef producer-leaders involved. The new campaign targets millenial and Gen-X consumers ages 25-44, …
Brooks Hired at Certified Hereford Beef LLC
Andrew Brooks has been named Certified Hereford Beef (CHB) LLC vice president of marketing. A native of Elmendorf, Texas, Andrew is a graduate of Texas A&M University with a degree in agricultural economics. He also earned a master’s degree in business administration from Texas A&M University-San Antonio in 2011. Before joining the CHB LLC team, Andrew gained valuable industry experience …
Beef Ambassadors Helping Fuel the Team
Team Beef members compete in a variety of activities like the Boston Marathon which demonstrate the value of beef as a nutrition source. In addition to Team Beef members competing in Boston this year, the National Beef Ambassadors were also on hand. I was very glad to learn that our Ambassadors had left shortly before the tragedy that happened there …
Learn About New Holland for Cattlemen
Want to learn more about New Holland products and services available to cattlemen? The National Cattlemen’s Beef Association (NCBA) is partnering with New Holland to answer producer questions about everything from field equipment, to maintenance, to quality haymaking. Tune in as NCBA’s Cattlemen to Cattlemen goes LIVE from Denver, Colo., on Tues., May 21, at 8:30 p.m. Eastern on RFD-TV. …