This week I interviewed Kathy Cornett, CEO of McCormick Company, about a unique project her agency recently completed. They have published the first ever Southwest Plains Dairy Directory. This printed directory is also available in an online, searchable database. I thought it was interesting that a full service advertising agency created a publication but it’s not the first time McCormick Company has done something like this. Remember AgriTalk?
A Little Rock Helps The IFAJ Planning Process
Although this is another “phone” picture I had to post it because Spike Blake & Earthquake just plain rocked the place last night after our preliminary IFAJ 2009 Planning Dinner. If you’re looking for a band keep these guys in mind! There’s much better pics on their website too.
AgStar Financial Delivering Harvest Lunches
As we struggle to get in touch with growers in the middle of harvest someone’s reaching them the right way. That’s AgStar Financial. This story was on Brownfield Network today and it’s just a “good” story so I had to point you to it.
Learn How Beef Producers Influence The Checkoff
This week’s MBIC report from the Missouri Beef Industy Council is with board member John Kleiboeker of California, Missouri, who is also a member of the Cattlemen’s Beef Board Joint Nutrition and Health Issues Committee. John talks about how Missouri producers can provide input on how beef checkoff dollars are spent on the national level.
Vermeer Manufacturing Promotes Cheap Roughage
With all the corn harvesting going on Vermeer Manufacturing wants growers to know how important baling the stalks can be as an economical roughage for livestock. To help get the word out they sent a Talking News Release today.
What’s Going On At ZimmComm
You can learn more about what’s going on at ZimmComm on this week’s ZimmCast. Cindy and I do a little review of what’s happening and hope it’ll generate some ideas for you. For example we talk about our blog projects and some of the grower harvest interview work we’ve been doing for our clients.
Listen To The New FAO Goodwill Ambassadors
Today is World Food Day and although there are celebrations around the world, the official program took place in Rome according to the following schedule. You can also listen to some short sound bites from the newly appointed ambassadors of FAO using links after the schedule below.
Tune In To The Swinecast
It’s described as “Regular updates and entertainment on and about the pork industry.” It’s Swinecast. I didn’t even know about this until posting the ZimmCast into Yahoo Podcasts today.
Monsanto Sticky Traps Catch Variants
The latest Talking News Release we distributed this week was from Monsanto. The topic was research from their sticky traps program to see if western corn rootworm beetles are present in soybean fields. I think this is a very interesting story. These western corn rootworm “variants” have adapted their reproductive practices by laying their eggs in soybean fields in order to survive field rotations between corn and soybeans. The variant eggs hatch during the spring, after the field has been rotated back to corn, resulting in larval feeding in first-year corn, which is not a good thing. These are some smart pests!
Chef’s Chili Challenge Results
This week’s MBIC report from the Missouri Beef Industy Council is with Marketing Director, Dawn Thurnau. Dawn tells us all about the Chef’s Chili Challenge and fundraiser that was held last week in Columbia, MO.