Below you'll find a list of all posts that have been categorized as “Audio”
I was a guest on Blog Business Radio recently with Wayne Hurlbert and decided you might want to hear what he’s got to say about using blogs and podcasts as business marketing tools. Wayne knows a lot about it and has been doing it longer than I have.
So this week’s ZimmCast is a Skype conversation we had late last week. Wayne has some great ideas for ways to use new media tools in agricultural marketing. I think he’d like to have an agribusiness client even!
This week on the ZimmCast I spoke with Steve Rhea, president, Rhea & Kaiser Marketing Communications. Steve was in China recently for a business conference and he has some interesting perspective to share.
BASF just announced (pdf) that their Status herbicide has received EPA registration.
Many of you probably know Willie Vogt, Farm Progress Companies. He’s helping out here at the Farm Futures Management Summit registration desk (right). Willie is keeping an eye on all the activity and as he describes it, the roller coaster is over the top of the hill and on the down slope.
Last week Gibbs & Soell announced a branded service they now offer not only to clients but to anyone who’d like to take advantage of it. It’s called I Power.
To learn just exactly what I Power is I interviewed agency vice president, Steve Halsey. I was particularly intrigued by his statement, “It is amazing what can be accomplished when you bring the right people to the table, turn off the computers and wireless phones and have a thorough, well-structured and strategic discussion.” A meeting without computers or wireless phones? Sounds like it would be way too productive to me. But that’s the point he says.
Here’s the newest recording sensation for the serious farm podcaster. The Griffin iTalk attached to a video iPod. The iTalk is the little thing about the size of pack of chewing gum at the bottom of the iPod.
These Canadian guys are ahead of the curve when it comes to blogging and podcasting. One of them is Wayne Hurlbert, Blog Business World.
At the NAFB convention recently I spent some time in the John Deere booth. Pictured here are Seth Crawford (l), Leigh Ann Cleaver (BCS Communications) and Barry Nelson (r).
I interviewed Seth about John Deere’s new “Reach For The Stars” program they announced in conjunction with the American Soybean Association. This program is designed to provide U.S. soybean growers with opportunities to learn more about precision ag systems. It also has a contest portion in which selected growers will be able to choose from among “15 premium level precision ag systems, each with a suggested retail price of more than $20,000, for the entire 2007 U.S. growing season. After the program ends, qualified participants will be offered an opportunity to purchase the entire system, or just the components they want to own, at a greatly reduced price.”
As I promised last week I’ve got an interview with Steve Hawkins, President of AgSpeak. This new company has been formed as the “first online agricultural market research cooperative.” They plan to attract farmer members who will agree to participate in online surveys and receive a portion of the profits at the end of the year.
Steve says that having farmers fill out surveys online saves them a lot of time and makes the survey process much quicker. They’re seeking farmer members and companies that want to have market research done. The company is based in Des Moines because that’s where other partners in the business are located. They all are involved with The Context Network.
I spoke with Travis Dickinson, Vice President of Marketing for Syngenta Crop Protection, at the recent NAFB convention. He was there to talk about their