John Deere Active Command Steering

Chuck Zimmerman

Active Command Steering was one of the new things getting a lot of attention at the National Farm Machinery Show. These young guys were working on one of the simulators that were set up so attendees could get a real sense of how it works. I spoke with Matt Arnold, Senior Marketing Representative, about the new product. He says it’s …

Agribusiness, Audio, John Deere, National Farm Machinery Show, Tractor

ARC Meeting Highlights

Cindy Zimmerman

Warm and sunny Ft. Myers was a wonderful place to spend a few days last week for the 2011 Agricultural Relations Council annual meeting, especially since most of us were from places that have had too much cold and snow this winter. The weather was fabulous and the program was outstanding – a great combination. The leadership of ARC is …

ARC, Audio

Making Precision Ag Pay

Chuck Zimmerman

Precision ag was the topic of several educational seminars at the Western Farm Show. The presenter was Lucas Haag, Kansas State University Research and Education. The seminar going on in the photo focused on improving profitability. That’s something that any farmer would like to know. I think Lucas continued the discussion with some of the attendees long after it was …

Audio, Education, Precision Agriculture, Western Farm Show

Western Farm Show Update

Chuck Zimmerman

Day two of the Western Farm Show is concluding. I spoke with Jeff Flora, CEO, Southwestern Association, about how the show’s going. He’s very happy with it. Although the weather could cooperate better. Jeff says that the first night of the Championship Tractor Pull exceeded expectations for attendance and tonight should be even better. I can attest that the traffic …

Audio, Western Farm Show

Precision Ag At Oklahoma State University

Chuck Zimmerman

My first interview at the Western Farm Show is fellow exhibitor Oklahoma State University Institute of Technology. I spoke with Steve Doede, Division Chair and Carlos Augusto, Faculty, Precision Ag Technology. Here at the show they’re enticing students to attend their programs in precision ag and technician training. They’re offering in-state college tuition rates even for out of state students! …

Audio, Education, Precision Agriculture, Western Farm Show

Opening of Western Farm Show

Chuck Zimmerman

The 50th Western Farm Show got started this morning with a proclamation from the City Council of Kansas City. On hand to present the proclamation was Cindy Circo, City Coucilwoman. Receiving the proclamation was Jeff Flora Western Farm Show, CEO. You can listen to the Cindy read the proclamation and Jeff’s comments here: Post Update: I’ve now got a photo …

Audio, Western Farm Show

New Holland PowerStar Utility Tractors

Chuck Zimmerman

I didn’t get to go to the World Ag Expo to see these tractors unveiled but they were on display at the National Farm Machinery Show. They are the New Holland PowerStar Series Utility Tractors. To learn about them I spoke with Brad Moore, North American Mid-Range Tractor Segment Leader. Brad says customers really designed these tractors by giving feedback …

Audio, Equipment, National Farm Machinery Show, New Holland, Tractor

McCormick Company Is Fully Integrated

Chuck Zimmerman

Let’s learn what’s new with McCormick Company this week. As part of my ongoing series of conversations with agricultural marketing and communications agencies I spoke with Mark Perrin, President. Mark says the agency is one of the oldest in the country having started in 1926 in Texas. It has grown to include offices in Amarillo, Kansas City, Des Moines and …

Agencies, Audio, ZimmCast

FMC Exerts Some Authority

Chuck Zimmerman

FMC has just announced an addition to the Authority line and at the National Farm Machinery Show I learned more about it from Darrin Kert. FMC Corporation announces the introduction of Authority® XL herbicide, part of the Authority® herbicide line of products for soybeans. This new product offers best-in-class pre-emerge and burndown chemistries to control a broad spectrum of summer …

Agribusiness, Audio, National Farm Machinery Show