Growing up on a corn and soybean farm in Illinois is really what led Nick Fassler to his role at BASF Crop Protection in helping farmers keep their crops healthier. “We raised about 1200 acres of corn and soybeans,” Nick told me during an interview at Commodity Classic, noting that he got his undergrad degree from Western Illinois and got …
How GROWMARK Uses Social Media to Recruit
GROWMARK’s gold-standard internship program is over 50 years old and it keeps growing because they are using all of the latest social media tools to reach students about the potential for career opportunities within the vast cooperative system. “Social media has allowed us to continue to enhance our traditional recruiting efforts,” says University Relations Manager Ashley McClintock. “We utilize Facebook, …
NCBA Praised for Youth Labor Rule Efforts
In deciding not to pursue controversial youth labor regulations for agriculture, the Obama administration said it would work with rural stakeholders for safety education, specifically mentioning organizations such as the Farm Bureau, the NFU, FFA, and 4-H. But the livestock industry has been just as involved in the issue, if not more so, according to Congressman Denny Rehberg (R-MT). “I …
Driving a New Holland Combine
My personal thrill at the New Holland Mega Media event this week was test driving a CR8080 combine. Never drove anything like it before and it was so easy! You may not realize it, but New Holland is kind of a big deal in combines. “New Holland was the first company to launch a rotary combine in the market,” Combine …
New Holland Mega Media Event
New Holland wants everyone to know that they are rejuvenated and back in the game for agriculture. Not that they ever left the game, they’ve just been flying a bit under the radar for awhile and now New Holland North American VP Abe Hughes says they really want to get out and show they industry what they’ve got. “We’ve been …
Walter Bond Says Get Bigger, Stronger and Faster
He’s America’s Accountability Leader. He’s Bond, Walter Bond. He was also our final speaker at the 2012 Agri-Marketing Conference with a session titled, “No One Can Stop You, But You.” Walter is a former NBA player. I asked Walter what he wanted these agrimarketing professionals to take away from his presentation. He says the main message is, “I don’t want …
2012 Agri-Marketing Conference Excerpts
In this week’s program you’re going to hear why the Agri-Marketing Conference is such an important program to have on your schedule each year. I’ve taken some excerpts from two of our keynote speakers, Peter Sheahan and Ross Shafer as well as an interview with one of our Conference Planning Committee members, Scott McClure, and put them into a program. …
MGEX Debuts Canadian Conference Call
The Minneapolis Grain Exchange has been doing a monthly conference calls with commentary on USDA crop and supply/demand reports for many years. Now they are doing the same for their friends north of the border. Today was the inaugural MGEX conference call in conjunction with the Stats Canada agricultural data releases, following the release of March Intentions of Principal Field …
NAMA Membership and Conference Attendance Growth
The 2012 Agri-Marketing Conference was a good one with an attendance near the record set in 2000 according to National Agri-Marketing Association President Beth Burgy, Broadhead. I spoke with Beth during the conference and agreed with her statement at our board meeting that it is really nice not to have major “issues” to be dealing with. However, the NAMA Executive …
NAMA 2012 Marketer of the Year Award
The NAMA Marketer of the Year Award is the organization’s highest honor for an active member and this year the recipient is Greg Guse, Paulsen Marketing. Pictured is Greg receiving his award from Rich Jefferson, AEM/AG CONNECT Expo, Professional Recognition Committee Chair (left) and NAMA President Beth Burgy, Broadhead. You can listen to Greg’s remarks after receiving his award here: …