If you need a speaker on the subject of social media and content marketing then you need Shelly Kramer, V3 Integrated Marketing. I met Shelly last year and she talks about what I do better than I do and I like that. I’m sharing a short excerpt from her comments at the 2012 Animal Agriculture Alliance Stakeholders Summit on blogging …
College Aggies Online Scholarship Winners
The winners of the College Aggies Online Scholarship are attending the 2012 Animal Agriculture Alliance Stakeholders Summit. Here they are from Casper College with their adviser, Marty Finch. The college team was presented a check by Animal Ag Alliance Chairman Chris Ashworth and and Kay Johnson Smith, President/CEO. I visited with the students, Kaycee Carpenter, Trinity Holland and Jessie McClellan. …
Ag Voice in Today’s Media
What is agriculture’s voice like in today’s media? That’s the question posed to the panel that Janie Gabbett, Executive Editor, MeatingPlace, served on here at the 2012 Animal Agriculture Alliance Stakeholders Summit. Janie used some great examples of how big issues like LFTB and BSE have been handled by the mainstream media and talked about how industry stakeholders can and …
Regulatory and Activist Lessons From Europe
Lessons Learned From Europe was the topic addressed by Mike Sheldon, Greenway Farms Limited, during the opening session of the 2012 Animal Agriculture Alliance Stakeholders Summit. Mike talked about regulatory burdens and activist influence. You’ll hear him say in my interview with him that what’s happening there is coming here to the USA. I asked Mike what he wanted to …
Agriculture Legislative Outlook
In our first session at the 2012 Animal Agriculture Alliance Stakeholders Summit the topic was legislation. One of our panelists is Anne Hazlett, Chief Counsel, Senate Ag Committee Republican members. Her panel addressed the ag outlook in the 112th Congress and the future of the new farm bill. I talked with Anne after the session who says she really liked …
Preview of Real Farmers Real Food Summit
Attendees to the 2012 Animal Agriculture Alliance Stakeholders Summit were greeted by the organizational team at the registration table. I spoke with AAA Communications Director Sarah Hubbart (right) to get a preview of our program. Sarah says this is the 11th annual Stakeholders Summit which is held to bring together animal agriculture industry leaders to discuss issues. This year’s theme, …
BASF’s Fassler Enjoys Helping Farmers
Growing up on a corn and soybean farm in Illinois is really what led Nick Fassler to his role at BASF Crop Protection in helping farmers keep their crops healthier. “We raised about 1200 acres of corn and soybeans,” Nick told me during an interview at Commodity Classic, noting that he got his undergrad degree from Western Illinois and got …
How GROWMARK Uses Social Media to Recruit
GROWMARK’s gold-standard internship program is over 50 years old and it keeps growing because they are using all of the latest social media tools to reach students about the potential for career opportunities within the vast cooperative system. “Social media has allowed us to continue to enhance our traditional recruiting efforts,” says University Relations Manager Ashley McClintock. “We utilize Facebook, …
NCBA Praised for Youth Labor Rule Efforts
In deciding not to pursue controversial youth labor regulations for agriculture, the Obama administration said it would work with rural stakeholders for safety education, specifically mentioning organizations such as the Farm Bureau, the NFU, FFA, and 4-H. But the livestock industry has been just as involved in the issue, if not more so, according to Congressman Denny Rehberg (R-MT). “I …
Driving a New Holland Combine
My personal thrill at the New Holland Mega Media event this week was test driving a CR8080 combine. Never drove anything like it before and it was so easy! You may not realize it, but New Holland is kind of a big deal in combines. “New Holland was the first company to launch a rotary combine in the market,” Combine …