In the face of increasing calls to waive the nation’s Renewable Fuel Standard, biofuel industry stakeholders today announced a major new communications campaign to educate consumers and policy makers about the benefits of renewable fuel to America’s economy, energy security and environment. The new coalition – Fuels America – includes several agricultural organizations in addition to ethanol companies and groups …
2012 NAMA Professional Development Awards
The National Agri-Marketing Association presented its 2012 Professional Development Awards of Excellence today. These awards honor NAMA members with hands-on responsibility in marketing and communications, public relations, product/species management and sales. Here are our recipients. First up is Troy Schroeder, Broadhead, pictured with NAMA President Beth Burgy and Don Tourte, Farm Progress Companies. Troy received the NAMA award for Marketing …
New NAMA Fall Conference Big Success
The new National Agri-Marketing Association Fall Conference is a big success. Almost 200 people registered and attended! That’s a big increase over the Trends in Agriculture conference. So congratulations to the committee who put this program together. Speaking of that committee, it was chaired by Amber Harrison, United Suppliers, Inc. I visited with Amber to get a preview of the …
Never Give Up
The founder of the Rainforest Cafe, Steven Schussler, Schussler Creative, opened the new NAMA Fall Conference as keynote speaker. He was here to talk on “It’s a Jungle in There: Inspiring Lessons, Hard-Won Insights and Other Acts of Entrepreneurial Daring.” His is a great story. Steven is also the author of the bestselling book, “It’s a Jungle in There.” Steven …
2012 NAMA Passing of the Gavel
The NAMA Fall Conference is all about celebrating leadership. We got a dose of that this afternoon when we had the passing of the gavel from 2012 NAMA President, Beth Burgy, Broadhead, when she passed the gavel to 2013 NAMA President, Paul Redhage, FMC. Paul will actually take the reins in January but this new conference offered a great opportunity …
More on AFBF Candidate Questionnaire
Labor and estate tax are two areas where the two presidential candidates hold differing views in issues important to agriculture, according to results of the American Farm Bureau Federation (AFBF) questionnaire released yesterday. “If there’s an area where they diverge in their approach, it would be helping to solve agriculture’s labor shortage,” said Linda Johnson, AFBF Director of Policy Research. …
New School Lunch Getting Failing Grades
The bell had barely begun to ring in the new school year when complaints starting coming in about USDA’s “healthier” school lunch menu guidelines and the chorus is getting louder. The new guidelines feature lots more healthy fresh fruits and veggies, which is great, but they also cut the portion sizes and the amount of protein served to students, which …
New Products from Monsanto
During the recent Farm Progress Show Monsanto’s Crop Protection Marketing Lead, Steve Knodle (left), sat down with me to talk about what is new with Monsanto. Steve says there are a number of new announcements from Monsanto this fall. One of them is Warrant Herbicide for pre-emerge use in soybeans and cotton for residual weed control. He says that it …
Raven Introduces Envizio Pro XL
The Envizio Pro XL is what was new with Raven at the Farm Progress Show. In the tent to show it off was Ryan Molitor, Marketing Manager. Ryan says the new display is larger and easier to use according to customers. The product can be used for all seasons of field work. The Envizio Pro XL will enhance a user’s …
Bayer and the Bees
When a honey bee lands on a flower, she is helping to feed the world. Didn’t really think about it like that did you? In fact, honey bees are vital to agriculture and our food supply, and many bee populations have been dwindling at an alarming rate. This is why Bayer CropScience has launched a program to save the bees. …