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Everyday Advocate at #ASTACSS

Kelly Marshall

Earlier this week we got to see ASTA’s latest video project with plant breeder and mother, Jessie Alt.  Today I got to sit down with her to talk about her role connecting consumers with plant science. As a research scientist for DuPont Pioneer, Jessie’s day job is to develop new soybean varieties for farmers, but off the clock she’s a wife and …

Agribusiness, ASTA, Audio, Pioneer

#Seed is Focus of New @BASFAgProducts R&D Center

Cindy Zimmerman

BASF’s new Research and Development facility in Limburgerhof, Germany that just opened this year has brought a new center of expertise into the growing world of biological crop protection and seed solutions. Nathan Froese with BASF ‎R&D Seed Solutions for the Americas was at the ASTA CSS & Seed Expo this week to highlight some of the work being done …

ASTA, Audio, BASF, Research, Seed

Evolution of Plant Breeding in Focus at #ASTACSS

Kelly Marshall

ASTA CSS in Chicago this week brought together a panel of experts to talk about the future of gene editing and it’s role in the agriculture industry. “Plant breeding is an evolving practice. It’s an evolving science.” said American Seed Trade Association President and CEO Andy LaVigne. “Plant breeding builds upon itself.” LaVigne outlined the milestones in plant breeding, beginning …

ASTA, Audio, Plant Breeding, Seed

The Ag Outlook at #ASTACSS

Cindy Zimmerman

The perennial highlight of the ASTA CSS & Seed Expo is Dan Basse with Ag Resource Company with his global ag outlook. No one can cram as much information into a one hour presentation as Dan Basse! Despite the downturn in the farm economy domestically, Basse says it was better on a global scale. “If you’re sitting in Brazil, Russia, …

ASTA, Audio

Moving the Middle at #ASTACSS

Kelly Marshall

Tim Hassigner with Dow AgroSciences was at ASTA CSS & Seed Expo to talk with members of the seed industry about the gap in information between themselves and consumers. “It’s definitely a time when there’s more questions and concerns related to food, but […] information sharing can make a difference,” he told the audience durning the morning session. The consumer …

ASTA, Audio, GMO

#JustGrowIt Video Unveiled at #ASTACSS

Cindy Zimmerman

A new video that puts a face on plant breeders was unveiled by the American Seed Trade Association (ASTA) during the opening general session of its CSS 2016 & Seed Expo in Chicago Tuesday. The “Mom, Gardener, Plant Breeder” video is the latest initiative in ASTA’s “Better Seed, Better Life” communications program and it features Jessie Alt, a mother, home …

ASTA, Seed, Video

Heading to #ASTACSS

Cindy Zimmerman

We’ll be heading out today for the Windy City (which is also pretty cold this week) for America’s largest seed industry conference – the American Seed Trade Association 71st Corn & Sorghum Seed Research Conference 46th Soybean Seed Research Conference and Seed Expo. That’s a mouthful, so they just call it ASTA’s CSS 2016 & Seed Expo, or #ASTA-CSS. The …

ASTA, Seed, Video

Clariant Will Be at #ASTACSS

Cindy Zimmerman

Clariant will be adding some new color to the ASTA CSS 2016 & Seed Expo, December 5-9 at the Chicago Hyatt Regency, featuring its full range of Agrocer™ seed pigments and pigment preparations, the first dedicated range of colorants for the agricultural industry. Mark Self, Market Segment Manager, says they will be a first time exhibitor at the expo this …

ASTA, Events, Seed

ASTA Talks Future of Seed at #NAFB16

Kelly Marshall

The American Seed Trade Association (ASTA) CEO and First Vice Chair traveled to Kansas City, Missouri last week to take part in the National Association of Farm Broadcasting‘s Trade Talk event. Cindy Zimmerman spoke with them about the direction of the organization and the direction of the industry, especially in light of the recent Trump win.  A new administration is …

ASTA, Audio, NAFB

Congress Ratifies Treaty Tied to Global Food Security

Cindy Zimmerman

Congress made history last night by finally passing a broadly-supported international treaty to strengthen American agriculture and enhance global food security, an action endorsed by the American Seed Trade Association (ASTA). First signed by President George W. Bush, and pending for nearly 15 years, the now ratified International Treaty on Plant Genetic Resources for Food and Agriculture (“The Treaty”) will …

ASTA, International, Seed