The Federation of State Beef Councils, on behalf of the Beef Checkoff, has partnered with the Daytona International Speedway to sponsor the 40th season-opening race for the NASCAR Xfinity Series – the Beef. It’s What’s For Dinner.® 300. The event is set for a 5 p.m. ET start on Saturday, Feb. 13, the day before the 63rd Annual DAYTONA 500. …

Brand new for 2021, the National Cattlemen’s Beef Association (NCBA) is hosting a two-day virtual event for cattlemen and women across the country to come together for industry news, updates, education and networking. The 2021 Cattle Industry Convention Winter Reboot, scheduled for Feb. 23-24, is an opportunity to connect with NCBA and serves as a kickoff event for the Cattle …

Edge Dairy Farmer Cooperative, one of the largest dairy co-ops in the country, urged Congress to help broaden the milk options children have in school. The call for greater flexibility came after the federal government on Tuesday released the 2020 update to the Dietary Guidelines for Americans. The National Cattlemen’s Beef Association commends the U.S. Department of Agriculture and the …

The nation’s largest union for meatpacking workers and the association representing meat producers joined forces to urge all 50 U.S. governors to urgently prioritize COVID-19 vaccination for frontline meat and poultry workers across the United States, in accordance with official Centers for Disease Control guidance. In a new joint letter to governors, the United Food and Commercial Workers International Union …

Frontline meat and poultry workers should be amongst the first to be vaccinated after health care workers and those in long-term care facilities, according to federal guidance approved by the Centers for Disease Control’s (CDC) Advisory Committee on Immunization Priority (ACIP). Meat Institute President and CEO Julie Anna Potts applauded ACIP’s guidance and urged state governments to follow CDC’s decision. …

The Innovation Center for U.S. Dairy announced Starbucks intent to support the Net Zero Initiative, a partnership of the U.S. dairy community seeking to achieve net zero greenhouse gas emissions, optimize water usage and improve water quality on farms. The number of consumers who say they intend to eat beef at least weekly increased from 67 percent to 72 percent …

On November 5-6, the virtual California Dairy Sustainability Summit welcomed 900+ registrants, with more than 600 tuning in live throughout the two-day online event. All session recordings from the virtual event can now be accessed here using the password, CDSSV20. The National Cattlemen’s Beef Association‘s (NCBA) Vice President of Government Affairs, Ethan Lane, issued the following statement in response to …

Rebel Nutrition and Proveta Nutrition Ltd. have joined forces under a new strategic partnership, designed to utilize the complementary expertise and resources of both companies to support new synergies and enhanced animal feed solutions – bringing both short- and long-term advantages for producers in the Swift Current area and more broadly across the West. Michael Dykes, D.V.M., President and CEO …

A shipment of breeding pigs from Henderson, Tennessee took off for Sao Paulo, Brazil recently, representing the first load to utilize the Livestock Export and Inspection Facility (LEIF) at St. Louis Lambert (STL). The LEIF-STL facility has been approved as a Port of Embarkation and Export Inspection Facility since 2017, but recent focus by a number of entities including the …