NAIS Would Boost Consumer Confidence

Chuck Zimmerman

Global Animal ManagementThe folks at Global Animal Management have done a consumer survey to find out what the move to a national animal id system will mean to confidence in food safety. That’s the topic of their latest talking news release.

Agribusiness, Audio

DNA IP Changing Hands

Chuck Zimmerman

Applied DNA SciencesThis sounds like some very interesting work. Their release describes the DNA technology they use like this. “Botanical DNA technology is a leading brand protection and anti- counterfeiting solution since it is based on authentication of the encoded DNA in a product through forensic analysis. Applied DNA Sciences technology protects products and brands, deters counterfeit and grey market activity and safeguards corporate investment and market share. Microscopic covert DNA markers can be integrated into products and packaging, in inks, paper, coatings, adhesives, thread, textiles, polymers, liquids, holograms and microchips.”

Agribusiness