Former Iowa Hawkeye and NBA basketball player, Ryan Bowen, was a master of the remote controlled cars at the Iowa Corn Growers Join The Team promotion at Iowa Speedway. Ryan, who is now the video coordinator for the men’s basketball team, was there to celebrate the recently announced partnership between Iowa’s corn growers and the state’s two major universities in …
Iowa State Football Coach Gets Competitive
Iowa State head football coach Paul Rhoads got competitive during this week’s Iowa Corn Join The Team Promotion at Iowa Speedway. Here he is with his rendition of “Gentlemen, start your engines.” You can hear it in the video I made from the event. Coach Rhoads says his team gave an “exhaustive effort” at the promotional event. He says the …
Corn Competition At Iowa Speedway
Pedal tractor racing, corn shucking, cornhole toss. They make for a fun team event and that’s what the Iowa Corn Growers did along with Indy car drivers and representatives from the University of Iowa and Iowa State University. I was shooting still photos but also caught some of the action on video. Craig Floss, CEO, Iowa Corn Growers, introduces the …
Ryan Hunter-Reay Beats A Corn Grower
Yesterday I posted the picture of Indy car driver Ryan Hunter-Reay getting the green flag in a pedal tractor race with Dick Gallagher, Iowa Corn Promotion Board Chairman. Here’s Ryan getting the checkered flag. I’ll see him race in the upcoming Iowa Corn Indy 250 at a speed somewhat higher than was exhibited in this tractor race and spoke with …
Iowa Corn Growers Compete With Indy Car
The Iowa Corn Growers got competitive with Indy today at the Iowa Speedway. In the photo Indy car driver Ryan Hunter-Reay competes on pedal tractors with Dick Gallagher, Iowa Corn Promotion Board Chairman. Waving the green flag to start is Shannon Textor, Iowa Corn Growers Market Development Director. Today was a promotional event that included Indy Car drivers, Iowa corn …
Promoting Iowa Corn Indy 250
Tomorrow I’ll be on location at the Iowa Speedway for an advance promotion for the Iowa Corn Indy 250. There are teams that will be competing made up of Indy Car drivers, media, Iowa corn growers, Iowa Speedway folks and coaches from Iowa and Iowa State. That’s about all I know right now. But by sometime tomorrow afternoon we’ll both …
Animal Agriculture Alliance Summit Wrapup
I got Kay Johnson Smith, Executive Vice President, Animal Agriculture Alliance, to wrap things up from the Stakeholders Summit. She says that the speakers focused on positive, proactive ways “we can reach the public and invite them in to our businesses without jeopardizing bio-security and food safety concerns.” She mentioned one speaker from a company that has live web cams …
New Chairman of Animal Agriculture Alliance
The new Chair of the Animal Agriculture Alliance is Dr. Chris Ashworth, Elanco Animal Health. During his term he want to further distribute the message about how safe, affordable and abundant food is to citizens all across America. That includes showcasing farmers who produce pork, poultry, beef and fish. He says “We want to be able to make it even …
Communicating With A Non-Farm Audience
What is the perception of farmers and ranchers? That’s the broader question that was being addressed by participants at the Animal Agriculture Alliance Stakeholders Summit according to Mary Kay Thatcher, American Farm Bureau Federation. She was one of the many people I had the pleasure to speak with. One of the things she got out of Frank Luntz’s presentation had …
Food Marketing Words – Convenient, Safer, Healthier, Cleaner
Safer, healthier, convenient and cleaner. Those are words that Frank Luntz, Luntz Global, wanted people to take away from his remarks at the Animal Agriculture Alliance Stakeholders Summit. I was able to ask him one question afterward while he was signing books and that was what he hoped participants took away from his presentation. His answer, “I think it’s essential …