During the 2012 NAMA Boot Camp a highlight for me was a breakout session on crisis management. Daren Williams, Executive Director of Communications for NCBA, spoke with attendees about the ins and outs of dealing with crises in the agriculture industry. In my interview with Daren he shared his role of promoting the wonderful world of beef to consumers, how …
Social Media Beyond the Choir
AgNerds from across North American came together in Kansas City, MO to attend the 2012 Agvocacy 2.0 Training. “Beyond the Choir” was a common theme throughout the week as we tweaked how to use social media in telling our story of agriculture to those not quite as familiar with it. Some came as social media gurus and others with a …
I’m Farming and I Grow It
The Agvocacy 2.0 Training would not of have been complete without a surprise performance from the Peterson Farm Boys. Their YouTube video, “I’m Farming and I Grow It” went vial this summer and has almost reached 7 million views. Greg and Nathan Peterson not only performed but took time out of their busy schedule to talk with us about why …
Third Annual Agvocacy 2.0 Conference
Three years of Agvocacy 2.0 training and counting. That’s what the AgChat Foundation just accomplished with the conclusion of their third annual event in Kansas City. I was there to conduct a presentation on story telling and media creation with the Peterson Farm Brothers. We had a great session in which I just had to bask in the shadow of …
It’s Agvocacy Time
It’s just about time for the 2012 AgChat Foundation Agvocacy 2.0 Training Conference. Things will kick off tomorrow with a board meeting of the AgChat Foundation followed by an Agtastic Tweet-Up which the attendees of the NAMA Boot Camp are invited to. Then the program kicks off in high gear on Thursday morning. Jamie Johansen and I will be on …
Faces of Farming & Ranching Entry Deadline
The U.S. Farmers & Ranchers Alliance is still looking for entries in their “Faces of Farming and Ranching” contest. Here are a couple of them, Kristin Reese, Local Flavor Foods and Jeff Fowle, KK Bar Ranch. They were on hand at the Ag Media Summit to talk about the search to find new ambassadors of agriculture. You’ve got until September …
OCM Joins With HSUS To Target Beef Checkoff
Really? You know, it’s one thing to have a disagreement but it’s quite another to join with a wacko organization like H$U$. But that’s what the Organization for Competitive Markets has done according to a release I received from NCBA. So much for the OCM’s credibility. Don’t OCM members realize that their new partner wants to put them out of …
Georgia Peanut Commission Opens New HQ
As part of their recent 50th anniversary celebration, members of the Georgia Peanut Commission (GPC) board of directors held the official ribbon cutting ceremony and open house at the new headquarters in Tifton, Georgia: “We are proud of the new energy efficient headquarters and the opportunities that exist to promote peanuts to millions of consumers traveling through Georgia,” says Donald …
Ethanol Goes Open Road With New Ad
A new ethanol ad has debuted that focuses on the fact that ethanol is saving consumers at the pump. Following on the success of its long-running “Right Here, Right Now” ads, the Renewable Fuels Association is debuting a new ad which focuses on ethanol’s ability to lower gas prices at the pump and offer consumers relief in a difficult economy. …
Astronaut Kelly to Keynote Farm Bureau Meeting
Farm Bureau officials are excited to announce that retired astronaut Mark Kelly will be the keynote speaker at the American Farm Bureau Federation’s 2013 Annual Meeting, Jan. 13-16, 2013, in Nashville, Tenn. While Kelly is known for his work in space, he is also a loving caregiver to his wife former Congresswoman Gabrielle Giffords, who survived an assassination attempt in …