World Pork Expo is a natural fit for an international corporation like Novus. Pictured here by the multi-lingual welcome sign are Mark Klamfoth and Randy Anderson with Novus. Randy says they have already had visitors at the tent today from China, Brazil and Mexico and they expect many more from other countries over the course of the expo. With producers …
Kicking off the 20th World Pork Expo
First order of business at World Pork Expo this morning was a press conference featuring National Pork Producers Council president Bryan Black from Ohio. Bryan discussed the 20th anniversary of the event, changes made this year to use badges instead of passes for attendees, the state of the US pork industry, exports and more. Afterwards, Bryan visited with me in …
Smokin’ at WPX
The smokers were already fired up at 7:00 this morning here at the World Pork Expo, getting ready to serve some excellent BBQ to expo goers throughout the day. The show is underway and we have already got a Flickr photo album up and lots of audio to get posted. The media center is very busy with plenty of reporters …
Heading off to the Big Pig Show
I am heading down the road today to attend the 20th World Pork Expo in Des Moines, with coverage sponsored by Novus International and their line of pork products and programs. I have to admit being a “newbie” – even though I worked for Brownfield Network a number of years, I never attended WPX – so this will be my …
Lunching and Learning About Beef
Yesterday I had lunch with 5000 head of cattle – and about 60 people. It was the season kick-off of Missouri’s Lunch and Learn program, a summer series sponsored by all the ag groups in the state where they invite local community leaders to visit agricultural operations. The first event for this summer was held at Circle A Ranch in …
Lee McCoy Arrangements – Updated
Funeral arrangements have been announced for our friend and fellow farm broadcaster Lee McCoy. Saturday, May 24 there will be a Memorial Service at 3:00 p.m. at: Crossroads Church 2564 Sharpsburg McCollum Rd. Newnan, GA 30265. Then on Tuesday May 27 there will be a graveside service at: Georgia National Cemetery 2025 Mount Carmel Church Lane Canton, GA 30114 This …
Peace Be With Lee McCoy and Family
Our friend and colleague Lee McCoy passed away early this morning in the arms of his sweet and courageous wife Aurora. She wrote us this morning to say that Lee “rode away on Chariots and White horses to meet the Morning Star.” As many of you know, Lee has fought a tough battle with cancer for the past two years, …
Go Gator NAMA!
We already told you about the University of Florida Gator NAMA team winning the student NAMA Marketing Competition, but we’re so proud of them (being Gator alums ourselves) that here’s a little more about it. The team was so happy to win after three consecutive years of making it to the finals and not winning, especially team captain Alicia Taylor …
Sticky Notes
The first general session at the National Agri-Marketing Association conference featured Dan Heath, the co-author of “Made to Stick: Why Some Ideas Survive and Others Die.” Heath told attendees some of his theories on ideas that “stick” and methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.” He also explained …
NAMA Marketer of the Year
A 32-year veteran of Monsanto was honored with the NAMA Marketer of the Year award on Thursday in Kansas City. Dave Rhylander was presented with the award, sponsored by AgriMarketing Magazine, for being “a visionary leader and highly innovative marketer not only within the ranks of his own company but also throughout the agribusiness industry.” He currently serves as Monsanto’s …