The National Thoroughbred Racing Association is going to have a new advertising campaign tag line for the first time since 1998 when they started with “Go Baby Go.” They estimate that about $5 million will be spent in “media value,” including national and regional NTRA and member racetrack media buys.
Listen To The New FAO Goodwill Ambassadors
Today is World Food Day and although there are celebrations around the world, the official program took place in Rome according to the following schedule. You can also listen to some short sound bites from the newly appointed ambassadors of FAO using links after the schedule below.
Tune In To The Swinecast
It’s described as “Regular updates and entertainment on and about the pork industry.” It’s Swinecast. I didn’t even know about this until posting the ZimmCast into Yahoo Podcasts today.
Cotton Industry Tour Coming Up
For the 34th time there will be a Cotton USA Orientation Tour. This year there will be 24 participants representing 13 countries in Asia and Latin America. It’s put on by Cotton Council International.
Florida Honey Marketing Might Be Buzzing
Since I saw that Florida Farm Bureau is supporting the creation of a Florida honey marketing cooperative it gave me an excuse to write about one of my former employers. Yes, I worked for FFBF way back when (early 1980’s) as the Broadcast Manager. That was an interesting time . . .
Monsanto Sticky Traps Catch Variants
The latest Talking News Release we distributed this week was from Monsanto. The topic was research from their sticky traps program to see if western corn rootworm beetles are present in soybean fields. I think this is a very interesting story. These western corn rootworm “variants” have adapted their reproductive practices by laying their eggs in soybean fields in order to survive field rotations between corn and soybeans. The variant eggs hatch during the spring, after the field has been rotated back to corn, resulting in larval feeding in first-year corn, which is not a good thing. These are some smart pests!
The ABS Global Walton Distribution Center
The picture is what nailed it. Send me pictures with your releases!! Love ’em.
United Nations of Horticulture
I thought you might be interested in this story in the Fort Wayne Journal Gazette, about east coast farmers planting “ethnic” veggies like, n’goyo, njilu, ichiban, habanero peppers, callalou, gboma, fufu and egusi. They apparently can’t grow them fast enough to satisfy the demand for immigrants from other countries!
Stop And Smell The Onions
It is a beautiful day in mid-Missouri. Sometimes you just have to stop and smell the roses. Or in today’s case, the wild onion. I took time to do a midday run on the Katy Trail and this guy was getting his soybeans harvested. There was a lot of wild onion around the edges and when he cut through it you could smell it quite a ways. I love that smell too!
ZimmCast On CoolCast Radio
Podcasting continues to become “mainstream.” Announcing CoolCast Radio. Agwired’s ZimmCast is a charter program offering of the new internet-delivered audio programming network. I’d love to know what you think about it. The company has not made its big media splash about this yet although the service is up and running.