Attendees at the Ag Media Summit heard from former NFL All-Pro Nick Lowery today. He talked about turing adversity into victory. I made it to the very end of his presentation due to another event that I’ll be writing about later. However, I did ask him what message he hoped AMS folks took away with them. I’ll let you listen …
Marketing Wyffels Hybrids
The Wyffels Hybrids Corn Strategies greeting committee included communications manager, Jill Loehr (center). I asked her how she’s finding success marketing this independent seed company. She says, “I think one of the things we have to do is stand out. We can’t afford to let someone flip past our ad or not pay attention to our radio or some of …
Ag Media Summit Kicks Off In Big Easy
The Boelte Bull (Don Norton) greeted us as we arrived in New Orleans for the 2011 Agricultural Media Summit. I did not make it in time for today’s tours but will be here for the duration. We had rain this afternoon and after walking around the French Quarter all I can say is that it’s nice to have a break …
BASF Sponsoring Coverage of Ag Media Summit
The man who started us using the term googlable is none other than Nick Fassler, Technical Market Manager, BASF. In fact, he’s also the inspiration for the google juice served at the ZimmComm booth during the Agri-Marketing Conference this year. So let’s make him even more googlable, especially because BASF is one of the sponsors for my coverage of the …
Walking Away From Wyffels Corn Strategies With INTEGRA Display
During the Wyffels Corn Strategies in Malcom, Iowa, Ag Leader Technology held a drawing for an INTEGRA™ Display. Our young farmer in the photo did the name drawing. The winner is Jeff Peterson of Port Byron, IL. He’s flanked by Rick Hofer, Iowa Territory Manager (left) and Travis Goedken, Minnesota Territory Manager. That’s a nice prize to go home with! …
Wyffels Announces 2012 Iowa Corn Strategies Location
Wyffels Hybrids showed their appreciation to the Cummmings family for making their farm available once again for the 2011 Corn Strategies in Iowa. Pictured is the Cummings family with Marty Cummings receiving a very nice award from Bill Wyffels, Jr., company president. Marty was asked how long the family has been planting Wyffels products and what he likes about the …
Wyffels Experts Talk Corn Strategies
We heard what Iowa farmers thought about the 2011 Wyffels Hybrids Corn Strategies, now let’s hear from some Wyffels people. First up is National Sales Manager, Brian Humphries (pictured on the left). Brian gets a chance to travel throughout the Wyffels territory so I asked him to describe the crop conditions he’s seen. In Kentucky things are wet and as …
New Holland Oscar in Agriculture Call For Entries
The New Holland Oscar in Agriculture Award “recognizes the high levels of journalistic performance in broadcasting by agricultural communication professionals who are members of the NAFB.” Now is the time to enter this year’s competition. You can find the entry form and rules on the National Association of Farm Broadcasting website. The entry deadline is October 7, 2011. All work …
USFRA Launches Campaign Inviting Farmer/Rancher Participation
This week the U.S. Farmers and Ranchers Alliance announced an ad campaign to encourage participation. So what if you’d like to get involved? There are a number of ways which you can find on the USFRA website. So take a few moments and raise your voice and join the conversation about the industry’s commitment to continuous improvement and dedication to …
Farmers Take Away A Lot From Wyffels Corn Strategies
Farmers attending the Wyffels Hybrids Corn Strategies feel like they get real value from their experience and investment of time. I spoke with three Iowa farmers during the event in Malcom, IA. Let’s start with Sue Utt who farms on the central southern edge of the state. Sue is also a sales person for Troy Elevator. She brings a couple …