It’s time for the 2012 Conservation Technology Information Center’s annual Conservation in Action Tour. I’m heading out on the agriblogging highway bright and early in the morning for the Mississippi Delta region. CTIC is partnering with the Delta Farmers Advocating Resource Management (Delta F.A.R.M.) to host tour. Delta F.A.R.M. is an “association of growers and landowners who strive to implement …
Building a Megrabrand
How would you go about building a megabrand? Alltech has some ideas. Eight of them to be precise. One of the presentations during the 2012 Alltech Annual International Symposium was titled, “Building a Megabrand.” Our presenter was Catherine Keogh. Catherine shared Alltech’s eight branding principles which can be conformed to your business. I’ve included this portion of her presentation in …
Talking Social Media at Alltech Symposium
I attended the 2012 Alltech International Symposium Discuss Dinner titled, “Creating Raving Fans: How can you embrace the digital world for your business?” Our moderator was Michele Payn-Knoper, Cause Matters. Michele had a very diverse group to deal with. I think we had folks from about 15 countries in the room! They had a lot of questions about social media …
Dr. Pearse Lyons Wraps Up Alltech Symposium
The 2012 Alltech International Symposium has concluded. The “Magic Man” as he was called more than once during the event is Dr. Pearse Lyons. Here he is on stage during the closing session this morning. I was able to ask Pearse his thoughts in closing at the end of the session. He says “What a pity it’s over.” He’s ready …
Tom and Anya’s Future
The 2012 Alltech International Symposium was all about the future and everywhere you looked the faces of Tom and Anya looked back at you. These young children represented all children and many of the presentations here focused on what their world will be like as they grow up. So, after seeing Tom and Anya in pictures we were treated to …
An Alltech View of China
His presentation was titled, “The Great Call of China.” Dr. Mark Lyons talked about what he has learned about the culture and opportunity represented by the China market. In fact, he’s learning the language right now and Alltech predicts that the country may represent 25% of their business in the future. At the 2010 Symposium we got a glimpse at …
Parents Should be Responsible for Child Nutrition
Our latest ZimmPoll asked the question, “Who should be responsible for child nutrition?” I am all for good food nutrition for our children. But who is responsible? It seems like the government thinks it should have some control. I’ve heard and read lots of people saying we need more nutrition education. But don’t we have more than enough of that? …
2012 Alltech Smart Debate
This year the Alltech debate session is titled Smart Debate. Topics include: feeding 9 billion people; is Africa now Brazil? What’s next for biofuels and more. Our panelists include Tom Arnold, CEO, Concern, Ireland; Sean Richard, Senior Lecturer in Business Economics, Cranfield University, UK; Dr. Marcus Vinicius Pratini de Moraes, Former Minister of Agriculture and Food Supply of Brazil and …
Alltech Young Scientist Global Scholarship Winners
Alltech announced the winners of their Young Scientist competition during today’s afternoon session. In addition to regional winners there are two global winners (graduate and undergraduate). Altogether there were 8,000 entries in the competition! Presenting the awards were Dr. Mark Lyons and Dr. Inge Russell. The Global Undergraduate winner is Gisele Greghi, Universidade Sao Paulo, Brazil. Listen to Jamie’s interview …
Alltech Launches Crop Science Business
Alltech launched their Crop Science business during the 2012 International Symposium. During a lunch time press conference we heard from (r-l) Geoff Frank, CEO of Alltech Crop Science; Robbie Walker, Regional Director of Europe and the Middle East for Alltech Crop Science and Jon Carloftis, award-winning garden designer, garden writer, television guest, author, and lecturer. Alltech has actually been in …