Case IH equipment provided a few media opportunities at the Farm Progress Show. This combine doing a field demo is just one of them. Nathan Weinkauf, Global Marketing Manager, gave me a run down of what’s new. Nathan says their new Axial-Flow Combines for 2013 have completely redesigned cabs that are common across all models. He says it’s a true …
Digital Media Changing Ag Communications
Digital Media. It’s a wonderful thing don’t you think? I know the ZimmComm team does! How is it affecting how agriculture’s story is being told? That’s a question being dealt with in Paulsen Marketing’s latest thought paper, “Digital Media’s Evolution and Impact on Telling Agriculture’s Story.” To find an answer to this question, Paulsen interviewed prominent ag journalists and I …
New Holland Weather App
Can’t get enough weather information? Then get this new app from New Holland. This new service was announced last week at the Farm Progress Show. New Holland’s commitment to making farming easier for enhanced productivity is once again confirmed by the launch of the free ‘Farming weather forecast and services by New Holland Agriculture’ app which forms a key element …
November Food Dialogues
The next edition of The Food Dialogues is coming up on November 15, 2012 in New York City. Farmers, ranchers, industry experts, pundits and media will meet for in-depth conversations on today’s most provocative topics concerning food and its production – antibiotics, biotechnology, and media, marketing and food. The line up has not been announced yet but should be soon. …
New Holland Supporting Ethanol Industry
New Holland proudly displayed its support for the ethanol industry during the Farm Progress Show as you can see on the side of the CR6090 Combine. They are the first major manufacturer of farm equipment to do so in this manner. As part of that initiative New Holland has become a partner with Growth Energy and American Ethanol. They are …
Monsanto FieldScripts Changing Testing Programs
Monsanto’s new FieldScripts service, the first from their Integrated Farming Systems, is changing the company’s pipeline and testing programs. During our media visit at the Monsanto Huxley, IA location we learned more about this from Tracy Klingaman. In the video below you’ll see him talking in front of one of their field trial plots. Here’s how FieldScripts will work: The …
Mobile Technology the Future of Agriculture
Float Mobile Learning has several new research papers available for purchase that deal with the use of mobile technology and agriculture. According to their infographic forty percent of farmers own a smartphone and ninety four percent own a mobile or smart phone. Of course we know it’s a lot and that’s why we went directly to an app so you …
USFRA a Part of Agvocacy 2.0
One of the sponsors of the AgChat Foundation is the U.S. Farmers and Ranchers Alliance. During the recent Agvocacy 2.0 Conference in Kansas City we got to hear from Hugh Whaley, General Manager. He gave our participants an overview of the organization which includes shared values with the AgChat Foundation. Hugh says there are three main goals: “We’re going to …
Learning about DeLaval
How much do you know about DeLaval? Want to learn more? Then sit in on this press interview with President/CEO, Joakim Rosengren. For you ag journalists out there, this is another example of they type of opportunity that comes from participating in an annual IFAJ Congress. We conducted this interview during this year’s Congress while visiting the DeLaval Hamra Farm. …
Meals in the Fields
It’s time for a meal in the field with the Farm Credit Services of Illinois. The 2012 National Farm Safety and Health Week will be celebrated September 16-22 with the theme “Agricultural Safety & Health: A Family Affair”. Even as the average size of farms continues to increase, 94% of all Illinois farms are family-owned. Most farm workers in Illinois …