Want to have a successful ag retail advertising campaign? Let David Stanley, ConvergeMark, give you some ideas. David was one of the presenters at the O.H. Kruse Grain & Milling dealer appreciation day. David says “You have to realize you can’t be all things to all people. Really figure out who you can serve best and then find out, What …
Marketing Ag Retail Online
If you’re in the retail ag business how do you stand out from the crowd, especially when we’re talking about online. Yep. The internet. That question is one that Terrell Miller, Cattlesoft, Inc. founder, provided answers for during the O.H. Kruse Grain & Milling dealer appreciation day. Terrell conducted two presentations during the day on this subject. The big message …
Time For Some Agronomics With ASFMRA
It’s time for the 83rd Annual Meeting and Trade Show of the American Society of Farm Managers and Rural Appraisers. For the first time I’ll be attending the meeting. The meeting is co-located with Agronomics, a U.S. Ag Investment Conference. So it’s off to Indianapolis this week. I wanted to know more about ASFMRA and Agronomics so I talked with …
The Namaste Farms Celebrity Shepherdess
Ever met a celebrity shepherdess? I have. She’s Natalie Redding, Namaste Farms. We met at the O.H. Kruse Grain & Milling dealer appreciation day. Here’s Natalie (center) with friends during the Buying Show at the event last week. We talked about what she does and I think you’ll find it very interesting and entertaining. Natalie not only shepherds an “ever …
Pomegranate Rocks
I am not a pomegranate fan boy, yet. Brett Frazier, Mayor of Madera, CA, is trying to convert me though via YouTube. “We wanted to have a fun way to bring attention to pomegranates, and that Madera is the Heart of Pomegranate Country, so we figured what better way than with a parody video,” said Frazier. The video is a …
ZimmComm Moves to Joyent Cloud
For several years now ZimmComm has enjoyed the web hosting services of the industry pioneer, Joyent. Why did we choose Joyent (originally TextDrive)? Because they not only provided state of the art hosting services and technology but seemed to embody that same willingness to try something new that we have. We have never been sorry. This weekend we took another …
50 Year Anniversary Issue of Agri Marketing Magazine
Agri Marketing magazine is celebrating 50 years. Here’s where you can get your copy of the 50th anniversary commemorative issue. Now for a message from Publisher Lynn Henderson. Hearty thanks to the magazine’s subscribers, advertisers, authors and all of the people who have worked for or been affiliated with the magazine since its inception in 1962. You can read the …
New FFA Officers Announced
At the conclusion of the 2012 National FFA Convention the new officer team was elected. UF Gators student Clay Sapp was elected to serve as National FFA president. How ’bout them Gators! “It will be my mission to activate change and growth in the National FFA Organization,” he said. “I plan to develop strong relationships, be a champion of FFA …
O.H. Kruse is a Family Business
When O.H. Kruse Grain & Milling decided to hold a dealer appreciation day they viewed it as an investment in their dealers and their brand name according to Kevin Kruse, President/CEO. He says it is an opportunity to re-present their brand. Kevin spoke to attendees during the evening dinner. I spoke with Kevin before dinner and asked him what message …
Farmers are Authentic Voices
The farmers I know are “Authentic Voices” when they speak out on their industry – Agriculture. Thanks to a piece I got in the mail I just learned about Authentic Voices. Melanie Wilt wants to help farm organizations and their members. As the mailed piece says, “Free your farmers from the restraints of public opinion.” We’ve got so many great …