Biological nitrogen fixation (BNF) company Azotic® Technologies Limited has named Sander Pabbruwee as CEO, effective April 1, as the company aims to accelerate its global commercial success.

Pabbruwee joins the York, UK-based agritech company from Koppert in the Netherlands, where he was general manager.

“Azotic is not only the most cutting-edge business in biological nitrogen fixation, but also one of the most engaging in terms of what its technology platform offers, beyond merely nitrogen, to farmers and growers around the world,” says Pabbruwee.

In the seven years since the launch of Azotic’s debut BNF product, Envita®, in the United States, the company has grown sales every year since, with millions of crop acres treated. Envita has become the third most recognized biological brand by North American farmers, according to Stratus Ag Research. Added distributors across Europe, Africa and Asia, where the product is known as Encera™, and the registration and launch of new formulations from new production facilities in the UK, have reinforced the perception that Envita is the product to watch.