Once upon a time in 2004, a brand new company called ZimmComm New Media started a service called “Talking News Releases,” which was simply adding sound bites or an audio interview to a press release.
We started that service because, being broadcasters, we liked to have audio to go with news stories and we hated getting a release and trying to get an interview to go with it and finding out that person is out of the country for the next two weeks! It would be so much nicer if we had the audio right there with the release, right?
Anyway, that was over 20 years ago and we still have that service, although we stopped calling them talking news releases and will generally be happy to include links to audio with your AgNewsWire release just like we include links to images, at the standard rate of $525. If you would like us to do an interview for you, we do charge an extra $150.
AgNewsWire releases are sent to nearly 1550 contacts in the agribusiness/agrimarketing industry, including farm broadcasters, ag editors, social media influencers, podcasters, communications specialists, industry leaders, and others. Our open rates average about 35% and audio downloads average about 200.
Here is a link to an example:
PowerPollen Receives Foundational Patent for Groundbreaking Pollen Storage Methodology
When we send out a news release for you we also post it on AgNewsWire and do a story post on AgWired, as well as share on social media. We even have a handy on-line form for you to order a release and send materials and instructions. We try to make it easy.