Rabo AgriFinance, a subsidiary of Rabobank, has appointed Chris Olson to the new role of Head of Rural, U.S. effective March 1.

Olson has served Rabo AgriFinance since 1998, most recently as the General Manager of the Central Territory. He has held numerous management leadership roles throughout his tenure with the company, including Assistant Vice President Regional Coordinator, Regional Vice President, and Managing Director.

In the newly created role, Olson will manage the Rabobank North America’s U.S. rural Direct Lending operations. He’ll have ownership of entire direct lending process at Rabo AgriFinance from origination through closing and will lead the organization’s growth initiatives.

In addition, Olsen will motivate direct engagement of the Customer Relationship Team and clients to help shape a thriving community.