This summer, Minnesota soybean farmers, with the help of the soybean checkoff, are Stepping Up to salute the front line health care heroes throughout the state by donating sets of soy-based Sketchers shoes to thank them for their selfless work.
The goal of the Stepping Up campaign is to give back to local health care facilities across the state, as well as promote the versatility and environmental benefits of soy.
As part of the Stepping Up campaign, Minnesota’s 44 county boards (no other state has an organized county soybean program) are eligible to donate up to 50 pairs of Skechers soy-based GO shoes to a local health care facility, including (but not limited to): local hospitals, clinics, nursing homes and assisted living facilities.
In 2020, Skechers released its GO line of footwear, which uses soybean oil to improve grip, stability and durability. Skechers is using the same checkoff-supported technology featured in Goodyear Tire Company’s line of sustainable soy-based tires, which incorporated soy into its rubber technology.
Using soybean oil not only reduces the use of petrochemicals, but is readily available, renewable and uses soybeans grown right here in the U.S.
“Each year, the Minnesota Soybean Research & Promotion Council (MSR&PC), which is made up of elected soybean farmers from across the state, highlights checkoff-funded, soy-based products – everything from biodiesel to road sealants to tires – in unique ways,” MSR&PC CEO Tom Slunecka said. “These checkoff investments, which ultimately create new and innovative ways to use soybean oil, help us reduce our dependency on petroleum while increasing demand. Thanks to investments made by soybean farmers, more than 1,000 commercially available products use soybean oil.”
From June 1 through Aug. 4, MSR&PC is encouraging farmers and consumers to nominate a health care hero in their community through a nomination form. From those nominations, 20 health care personnel will be selected, and the winning nominees will receive a free pair of Skechers soy-based shoes, courtesy of Minnesota soybean farmers and the soybean checkoff.