Animal Ag News 11/8

Carrie Muehling

  • Edge Dairy Farmer Cooperative announced the hiring of Travis Senn to help drive the company’s social media strategy and public relations development.
  • A letter seeking signatures from a wide-range of organizations supporting the recently introduced American Beef Labeling Act of 2021 (S.2716) is now being circulated among organizations representing farm, ranch, rural, faith, environmental, farm/food worker, manufacturing, and cattle/farm industry support businesses. R-CALF USA is among the participating groups circulating the letter in an effort to secure swift passage of S.2716. Senate Bill 2716 would reinstate mandatory country-of-origin labeling (M-COOL) for beef within 12 months of enactment.
  • For the first time, the sustainability of the full U.S. chicken, turkey and egg supply chains will be measured through a scalable and independent tool developed by all poultry stakeholders — the US-RSPE Sustainability Framework. US-RSPE announced the successful completion of key development milestones and the launch is set for early 2022.
  • The International Dairy Foods Association (IDFA) announced the formation of a Supply Chain Task Force to develop policy recommendations to address severe supply chain disruptions affecting the U.S. dairy industry.
  • Wisconsin Cheese is on a nationwide hunt for the most creative holiday cheese boards. Their six-week competition is open, and any aspiring cheese board aficionado could be named champion, winning a year’s supply of cheese for themselves and a friend, plus a cheese donation to the food pantry of their choice. Enter now at
  • Emerging leaders in agriculture now have a new opportunity to gain next-level leadership and professional development training specifically focused on the animal agriculture segment of the industry. Advanced Training for Animal Agriculture Leaders, a new leadership development program created and sponsored by the United Soybean Board and National Institute for Animal Agriculture (NIAA), will empower professionals in the early or middle part of their careers to build on previous leadership development experiences and collaborate with peers across the industry.
  • Cumberland, a manufacturer of poultry production solutions, unveiled an updated brand identity and website. The changes reflect the brand’s commitment to helping their customers raise their best birds by delivering the highest quality solutions and real support when they need it. The refreshed identity includes a modernized logo that has evolved from the original. As one of the five main brands in AGCO’s Grain & Protein business unit, Cumberland helps poultry producers increase both animal welfare and farm productivity with innovative climate control, housing, bio-security, feeding and watering.
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