Biodiesel is on a mission to save the planet from carbon and other evil greenhouse gases and the Minnesota Soybean Research & Promotional Council (MSR&PC) has kicked off a new campaign that highlights the super powers of biodiesel.
Throughout the spring and summer, biodiesel’s carbon-reduction message will be splashed across dozens of Minneapolis Metro Transit buses in a colorful comic book-themed campaign sponsored by MSR&PC. Earlier this spring, the Metropolitan Council approved a measure to invest $122 million in adding 143 new biodiesel buses to the Metro Transit’s fleet, or about 15% of the fleet. A total of 46 buses will be wrapped with the biodiesel superhero message.
MSR&PC CEO Tom Sluencka says the intent of the biodiesel bus wraps is to show Minnesotans that renewable fuels are already packing a serious punch when it comes to cutting greenhouse gas emissions. “Biodiesel is reducing greenhouse gas emissions by over 80 percent, reducing particulate matter by over 47 percent, and that’s what we consider smog, and we’re doing it with a fuel that’s raised and produced right here in Minnesota,” said Slunecka.
At a time when there is a strong push for electric vehicles, Slunecka says they are proud that the Metro Transit system chose biodiesel to reduce emissions. “They realized that with the cold temperatures in Minnesota and the length of some of their routes that big, heavy batteries in their buses were just not going to get the job done,” he said. “So, instead they decided to use the original advanced biofuel, which is biodiesel.”
Slunecka discusses the new campaign and the superhero benefits of biodiesel in this interview.
MN Biodiesel Superhero Campaign - MSR&PC CEO Tom Slunecka (9:33)