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NCBA Campaign Highlights #BenefitsofBeef

Cindy Zimmerman

The National Cattlemen’s Beef Association (NCBA) last week launched a nationwide grassroots campaign to highlight the #BenefitsofBeef, calling on cattle producers to submit public comments in support of beef’s role in federal dietary guidelines.

The Dietary Guidelines Advisory Committee (DGAC) newly released Scientific Report lays the groundwork for five years of federal nutrition guidance and comments are being accepted until August 13 as USDA and the U.S. Department of Health and Human Services (HHS) work to finalize the 2020-2025 Dietary Guidelines for Americans (DGAs).

At the Summer Business Meeting this week, NCBA Executive Director for Government Affairs Danielle Beck said they have engaged for the past two years to ensure the Dietary Guidelines are focused on nutrition and based on sound science and they are pleased overall with the results but it could always be better. “We really think this is an excellent opportunity for us to make some incremental, small improvements but in order to do that we need our producers to engage,” said Beck. She says anti-meat advocates are already working against the important role meat plays in these guidelines in organized comments and beef producers need to make their voices heard.

Listen to an interview with Beck here:
Interview with Danielle Beck, NCBA (5:03)

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