- Support from dairy checkoff food scientists has helped McDonald’s USA produce a reduced-sugar, low-fat chocolate milk that will be unveiled nationwide in January. The new formulation has 25 percent less sugar than McDonald’s previous chocolate milk and is no longer a fat-free product. Dairy Management Inc., which manages the national dairy checkoff, has had a partnership with McDonald’s since 2009. DMI provided on-site support from food scientists and other resources and worked closely with the McDonald’s team to create the final product.
- About 85 percent of U.S. beef today comes from Beef Quality Assurance (BQA)-certified farmers or ranchers. But do American consumers know that? Just as important, do they know what BQA is – and what it stands for? Those are the kinds of questions a new Beef Checkoff-funded campaign from the National Cattlemen’s Beef Association, a Beef Checkoff contractor, is addressing. Its goal is to bridge the gap between what the industry is doing to produce high-quality beef in a humane, environmentally friendly way, and what consumers know about those efforts.
- Four finalists have been announced for the National Cattlemen’s Beef Association’s seventh annual National Anthem Singing Contest. The winner will receive a trip to the 2020 Cattle Industry Convention and NCBA Trade Show Feb. 5-7 to perform the Star Spangled Banner at the event’s Opening General Session Feb. 5 as well as the Friday Night NCBA PBR Invitational Event Feb. 7. The videos of the top four finalists are available for voting on the convention website at https://convention.ncba.org.
