The National Cattlemen’s Beef Association launched a new podcast this week during the 2019 Summer Business Meeting to focus on the stories and producers that make the beef industry great.

“Cattlemen’s Call,” hosted by Montana rancher and farm broadcaster Lane Nordlund, will provide an inside look at the issues cattle producers are facing while sharing the stories of their lives and businesses. The first episode focuses on young producers entering into the family farm or ranch and the challenges that come with it.

“Cattlemen and women of all generations have stories to tell and advice to share. The podcast is capturing the conversations that happen each day down at the local café, the stockyards or at the kitchen table,” said Nordlund. “By sharing real, authentic stories of our peers in the cattle business, listeners will no doubt relate to what’s discussed. We can all learn from the guests on the show, share a laugh with them and know that we are all facing challenges in the countryside. There are many stories out there and we can’t wait to share them with you.”

For more information, to listen and subscribe to the podcast, go to NCBA.org/CattlemensCall.aspx.