MillerCoors has now filed a lawsuit against Bud Light brand owner Anheuser-Busch over the controversial corn syrup commercials which farmers have complained about and which are still running, despite the company’s external efforts to mend fences with the agricultural community.

“Anheuser-Busch is fearmongering over a common beer ingredient it uses in many of its own beers, as a fermentation aid that is not even present in the final product,” MillerCoors said in a statement. “This deliberate deception is bad for the entire beer category.”

Earlier this week, Anheuser-Busch was a top level sponsor at the Agri-Pulse Ag and Food Policy Summit, with a display highlighting the crops they use in their products, including corn. Jess Newman, Director of U.S. Agronomy for A-B, had a chance to address the summit and stressed their rice and barley research efforts, but said little about corn and nothing about the ads. The company approached Agri-Pulse requesting to be part of the event shortly after the controversy over the Super Bowl ad erupted and has never been a sponsor prior to this year.

Listen to Newman’s comments here:
Agri-Pulse19 Anheuser Busch agronomist Jess Newman