- Dairy Strong 2018 will be held Jan. 17-18 at the Monona Terrace Community and Convention Center in Madison, Wis. The conference will bring together more than 700 farmers, corporate professionals and government and university representatives to explore the future of an integral part of the culture and economy of Wisconsin and the nation. It will include a panel discussion about the changing landscape of milk marketing and trade in the United States and globally featuring a panel of CEOs from the Wisconsin Milk Marketing Board, The National Council of Farmer Cooperatives and the International Dairy Foods Association.
- The American Sheep Industry Association Washington, D.C., Trip is scheduled for March 5-7, 2018. Attendees will stay at the Marriott Courtyard Washington Capitol Hill/Navy Yard. Those interested in attending should consult with their state sheep association. Attendees will travel into the nation’s capital on Monday, March 5, before meeting with representatives from the U.S. Department of Agriculture on the following day. Time that afternoon and the morning of March 7 will be reserved for visiting with congressional leaders.
- A new generation of consumers is getting to know beef through the new beef checkoff-funded Beef. It’s What’s For Dinner. campaign, launched in October. To celebrate the 25th anniversary of its introduction, the iconic brand has been refreshed, celebrating its reintroduction to a variety of today’s consumers, channel partners and food influencers. State beef councils are beginning to extend the campaign’s content and features, including the campaign’s “Rethink the Ranch” anthem video and related video spots, showcasing real, hard-working farmers and ranchers from around the country.
- Nearly 150 4-Hers from 26 states participated in the National 4-H Poultry and Egg Conference at the Kentucky Fair and Exposition Center in Louisville. Opportunities included five separate competitive events: poultry judging, chicken barbecuing, turkey barbecuing, an egg preparation demonstration and an avian bowl (a game of poultry and egg jeopardy). Poultry and egg industry leaders also participated in a Poultry Careers workshop, exposing the 4-Hers to valuable information about career and educational opportunities in the poultry and egg industry.
