Farm Journal Media, along with Bobit Business Media and CCI Media, have announced they are each acquiring assets from Vance Publishing Corporation.  The agreement states that Farm Journal will receive the agricultural properties of the company while Bobit purchases the beauty market portion and CCI obtains Woodworking Network and related assets.

Farm Journal will obtain a portfolio that includes 21 leading websites, online databases, publications and trade shows in produce, livestock, ag retailer and row crop markets.

Andy Weber, CEO of Farm Journal, explained: “Vance is a perfect fit to add market-leading brands in important ag sectors that are new to us. By acquiring these top brands, we become market leaders in the important Produce sector, combine to become the leader in the Livestock sector and now have the leading voice to Ag Retailers, an area in which we have already heavily invested.”

Weber went on to state, “The Vance portfolio complements our existing No. 1 media position in the large row crop market, and we’re honored to bring the Vance brands into the Farm Journal family.”

William C. Vance, Chairman and CEO of Vance Publishing Corporation, added: “I have known the Farm Journal Media, Bobit Business Media and CCI Media organizations for years. I am gratified the products and services we have worked so hard to build here at Vance have found new homes with companies that share our values and commitment to quality. Our employees and customers are in good hands.”