New Holland was extremely fortunate to welcome their Italy-based Global Brand Manager, Carlo Lambro, to their booth at this year’s Farm Progress Show.
Lambro came to see the show, the booths, and observe his brand, but none of those items were his top priority this week: “The brand was born in the US, in 1895 in New Holland, Pennsylvania, and we are proud of the position we hold here. I came this week above all to see the customers,” Lambro said in an interview with AgWired.
Lambro also came to see the leaders of the North American branch of the company, and to observe how the team is working after the recent appointment of Bret Lieberman as the new Vice President of New Holland North America.
“It’s important that we provide the team with the right leadership. It is the team that is doing the job, it is not only one man,” explained Lambro, “The current mood of the staff is good. We are working well together as a team. At the end of the day, New Holland is a big family.”
Of Lieberman, Lambro had a glowing description: “We are combining not only his expertise and his long history of success in the company, but Bret is also originally from New Holland, PA. He knows the culture, he knows the people, and it is really bringing added value to the team.”
Listen to Chuck’s Interview with Lambro here:
Interview with Carlo Lambro, New Holland
