The U.S. Roundtable for Sustainable Beef, started in March of this year, announced today the first general assembly meeting.

When: July 14 and 15, 2015

Where: Hyatt Regency Denver at the Colorado Convention Center
650 15th St., Denver, CO 80202

Program here. Registration here.

USRSB’s mission is to advance, support and communicate continuous improvement in U.S. beef sustainability through leadership, innovation, multi-stakeholder engagement and collaboration. Utilizing the definition for sustainable beef recently released by the Global Roundtable for Sustainable Beef (GRSB), the USRSB will develop sustainability indicators relevant to the various beef systems in the United States, as well as a means to verify sustainable progress in a transparent manner that can be shared. Similar to GRSB, the USRSB will not mandate standards or verify the performance of individual beef value chain participants.