FarmLink announced that Jennifer Goldston has joined the company as Vice President of Communications. In the newly-created position, Goldston will develop and implement the company’s overarching communications strategy as it continues to expand its presence and position in the agriculture industry.
Goldston brings more than 20 years of experience in public affairs, marketing and communications, having most recently led communications in Africa, Asia and Europe for DuPont Pioneer.
“It is an exciting, transformative time in agriculture that requires those involved to have a bold and clear message,” said FarmLink Chairman and CEO Ron LeMay. “At FarmLink, we are bringing a new way of thinking to agriculture. We see the nexus of technology, data and shared resources as the most effective way to help meet the world’s food demands in a sustainable manner while helping individual farmers improve their profitability. Jennifer is the ideal person to help us engage in robust dialogue with all those who can benefit from FarmLink’s capabilities.”
As the founding investor, LeMay, formerly CEO of Sprint Wireless, recognized FarmLink’s potential benefit to farmers in using shared resources, data analytics and wireless capabilities to accurately and precisely gather and transmit yield data. This actionable data enables farmers to make informed farming and investment decisions. Today, FarmLink’s team of data scientists, analysts, entrepreneurs, technologists and agricultural professionals create new technologies and tools that help farmers better manage costs, increase productivity, and ultimately create more profitable acres.
“FarmLink is an innovative start-up at the forefront of a data and technology revolution in farming,” said Jennifer Goldston, Vice President of Communications for FarmLink. “I was drawn to the team’s vision for the future of agriculture, and I’m honored to have the opportunity to help share FarmLink’s compelling brand story.”
In addition to her previous role at DuPont Pioneer, Goldston also led Pioneer’s global public affairs team and was a driving force behind its global food security initiatives. Previously, she served as general manager and senior partner of Fleishman Hillard’s Kansas City office, and as manager of public relations for Ocean Spray Cranberries. Goldston holds a bachelor’s degree in communication from Washington State University and a master’s degree in integrated marketing communication from Northwestern University.