New Holland has just published episode #3 in its Seeds of Life Series, “A storytelling project for the Heroes who feed us all.”

New Holland Agriculture presents the third episode of the web series “The Seeds of Life”. Come and discover generations of our Heroes #ThanksToHeroes. Follow our farmers in their continuous efforts to meet the growing demand for food and protect the future of the environment.

It begins with a tiny, little seed. From planting to growing, to feeding the world: the seed starts the cycle of life. Farmers take care of its development at every stage, and wait for the right time to harvest. And that’s what being a farmer means. Watch how our Heroes take care of these seeds, and take care of us all. Watch how together, we feed the world #TogetherWeFeedTheWorld @Expo 2015.

Find out more on the New Holland website, dedicated to the new worldwide campaign to reach the Expo Milano 2015 broad audience.