American Farm Bureau Federation director of media and advocacy training Johnna Miller conducted a workshop for members of the American Seed Trade Association during CSS 2014 on how to effectively communicate with the media.

Johnna says farmers and ranchers have a great story to tell, but it’s not always easy for them to do. She hopes attendees walk away from the session realizing that doing a good interview and getting the right information out is doable, it just sometimes takes a little work. “If we don’t go out and talk about it, the general public doesn’t know that these great things are happening,” she says. “Sometimes we have to promote our own stories to make sure the word gets out.”

You can hear my interview with Johnna here: Interview with Johnna Miller, AFBF

2014 ASTA CSS & Seed Expo photo album

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