Starting out the second day of the Bayer CropScience Corn and Soybean Future Forum was Liam Condon, CEO, Germany. The theme of his remarks was how Bayer CropScience is advancing sustainable agriculture.
One of the remarks that Liam made during his comments that struck me was how the growth in demand for meat in countries around the world is driving changes in farming practices. The reality is we need to produce a lot more food and without using more arable land.
Like many of our presenters here he also talks about the need to be sensitive to what consumers want and to better communicate with them how the agricultural industry is working to supply them with it. He specifically mentions the use of social media to help accomplish this.
Listen to Liam’s remarks here: Remarks from Liam Condon, Bayer CropScience