Happy New Holland Blogger Days. That’s the “holiday” I am participating in this week in Turin, Italy. In fact, right now I’m in CNH Industrial Village.

We’re getting a presentation on New Holland’s participation in Expo Milano 2015. The theme of the Expo is “Feeding the Planet, Energy for Life.” This theme fits works very well for New Holland with its commitment to being the clean energy leader. This is a very big project with construction taking place now for New Holland’s “Sustainable Farm Pavilion” in the Expo grounds. Expo Milano will be open May 1 to October 31, 2015. Over 20 million people are expected to attend Expo which provides New Holland an excellent opportunity to promote the brand while also educating the public about where their food comes from. Expo Milano is not a farm show but the theme lends itself well for the opportunity New Holland has seized on.

In October New Holland will unveil a new website that will include information and updates leading up to and during Expo. There will also be a promotional campaign associated with the Expo that will be announced in the near future.

That’s a quick look at what New Holland has planned for Expo Milano 2015. I will have more as we continue our tour here in Turin.

I am taking pictures throughout our stay which you can find here: 2014 New Holland Blogger Days Photo Album