Offering growers a new level of choice and performance, Bayer CropScience announced the introduction of Credenz, the company’s first global soybean seed brand, commercially available in U.S. markets this month.

Delivering a wide range of varieties and traits, Credenz builds on Bayer CropScience’s substantial technology platform, integrating smart genetics, traits and varieties to maximize yield performance. The new brand will be available to growers in the South (Arkansas, Louisiana, Tennessee, Mississippi, North Carolina) and Midwest (Southern Iowa, Illinois, Missouri) this month as they start looking ahead to their 2015 growing season.

Credenz offers soybean growers:
– A wide range of varieties and traits including LibertyLink, as well as glyphosate-tolerant traits, in 27 high-performing varieties developed for Maturity Groups 2-7.
– A customized, flexible platform developed to meet a range of individual production preferences, including location, soil type, disease resistance and weed management features.
– Versatile disease tolerance to stem canker, frogeye and sudden death syndrome to protect plants and help them thrive and deliver competitive yield performance.
– Advancements in pest management, like multiple herbicide traits and nematode control.

“The Credenz launch brings much-needed innovation to the U.S. soybean market, where production is expected to increase over the next five years,” said Diego Angelo, director, US soybean operations, Bayer CropScience. ”In this rapidly evolving market, it is more important than ever to ensure growers have access to beans with unique traits tailored to address individual production needs. To meet these needs, we have invested in Credenz breeding stations in the U.S. and around the world to provide timely, custom-made solutions to meet the region-specific challenges faced by U.S. growers.”

Chuck spoke with Diego about their new product launch. Listen to the complete interview here: Interview with Diego Angelo - Bayer CropScience

HBK seeds, a brand from Hornbeck Seed Company which Bayer CropScience acquired in 2011, will now carry the Credenz brand name.

Credenz will be available for the 2015 growing season in the United States. Bayer CropScience anticipates availability in most US markets beginning in 2015 for the 2016 growing season.