Demolition is already underway in Madison, WI at the Alliant Energy Center, home to World Dairy Expo and Midwest Horse Fair. Abe Hughes, Vice President of New Holland North America, was all smiles during the groundbreaking ceremony late last week. New Holland is partnering with Dane County to build the New Holland Pavilions which will include a 290,000 square foot expansion and replace the aging barns.

I spoke with Abe after the groundbreaking and he was more than excited for the opportunities this new facility will bring to Wisconsin and beyond.

“Well, I’ve got this huge smile on my face for a couple of reasons. Not only is it a gorgeous day here in Wisconsin and are farmers need some sunshine. It has been a long winter, but it is also a historical time for New Holland as we do the groundbreaking for the New Holland Pavilions here at the Alliant Energy Center. There was a real need here in this community to have a better facility. Our producers, our customers had to have better facilities in order to keep their animals and families coming to these shows. The decision was very easy for us to come fund this and help make this dream possible.”

Listen to or download the press conference here: Interview with Abe Hughes

Checkout photos from the event here: New Holland Pavilion Groundbreaking Ceremony