New Holland hosted a Club Blue Welcome Reception during this year’s Cattle Industry Summer Conference. The event represented the new partnership between NCBA and New Holland.

Chuck spoke with Mark Lowery, Hay and Forage Specialist, during the event and Mark expressed how New Holland is excited to give support to NCBA members and share what their products can offer cattle producers across the country.

“New Holland is proud to partner with the National Cattlemen’s Beef Association in 2013 as a gold level sponsor. We have been really engaged with getting to know the cattlemen and getting to know their business, because of the products we offer to help support what they do. We think we’ve got the right tools to help them out. Kind of the ways we’ve been engaged is we unveiled a great partnership when we were down in Tampa at their annual convention. We had a great equipment display with a lot of great resources for producers to come up and ask questions. We are really excited to announce a member benefit program for NCBA members on April 1st of this year that really gives great discounts across our full line of equipment.”

“We are also engaged with NCBA and their issues. We know they have a lot of great issues they are working on to protect and defend agriculture and the future for the cattle industry. Representatives of New Holland attended the BC Legislative Conference with them back in April. And continuing that engage throughout their summer conference with our Club Blue event to really say thanks to all the volunteers who are out here.”

Listen to Chuck’s interview with Mark here: Interview with Mark Lowery

Here are photos from the event:2013 Cattle Industry Summer Conference Photo Album