Everyone involved in the beef industry understands the importance of the beef checkoff program. And what better time to inform producers of this beef promotion tool then during the 2013 Livestock Marketing Association’s Annual Meeting & World Livestock Auctioneer Championship.

Jimmy Maxy, Secretary/Treasurer for the Cattlemen’s Beef Board and cattleman from California, took in the event and spoke with Chuck on the importance of the two organizations working together.

“The funding that comes from the promotion of beef, comes from cattlemen and cattlemen market their cattle through livestock markets. Each time that happens it’s a source for beef promotion. It’s our job to take those funds and do the best we can with them and bring back great returns to cattlemen.”

He also added that it was a great chance to personally interact with producers, that livestock markets are a collection point for checkoff funds and it serves as a way to educate producers about the checkoff program.

You can listen to Chuck’s interview with Jimmy here: Interview with Jimmy Maxey

Here you can find photos from the event: 2013 LMA/WLAC Photo Album