As has become the tradition at World Pork Expo, Novus International once again offered a whole, tender, juicy roasted hog for expo goers during the Thursday afternoon street party.

This year the Novus theme was “More Than A Mineral Happy Hour” in honor of Mintrex, the next-generation trace mineral that has its own official ingredient definition by the Association of American Feed Council Officials (AAFCO). Mintrex is no ordinary trace mineral, it’s BioOptimized, which means it is highly bioavailable to efficiently supply more mineral to the animal. For hog producers, Mintrex can help manage sow stress, balance seasonal peaks and valleys in production and support sow health and ultimately allow herds to reach their genetic potential. Just one of the many ways Novus goes whole hog for producers!

See more photos in the 2013 World Pork Expo photo album.