Our good friend Randy Krotz has a new position with the U.S. Farmers & Ranchers Alliance® (USFRA®) as vice president of development.
Krotz will lead initiatives which deal directly with industry partner relations, ensuring that USFRA will have the necessary short- and long-term resources to communicate and engage consumers, influencers and opinion leaders on a range of key crop and livestock production topics.
“As a passionate advocate for farming and ranching, I am eager to provide strategic counsel to USFRA’s industry partnership efforts,” said Krotz. “I look forward to working with the USFRA Board, its CEO Advisory Council and USFRA senior staff as we continue to grow this long-term movement.”
Krotz brings extensive experience in creating stakeholder relationships that align with businesses’ objectives. This experience includes expertise in public relations, marketing, branding, online marketing, advocacy management and communications. He has worked for and/or represented many well-known food and agribusiness companies and associations including Agrium, FMC Corporation, Syngenta, the National Corn Growers Association, BASF, The Grocery Manufacturers Association, DuPont Pioneer, and Monsanto. Krotz is a graduate of Kansas State University, and continues an active role in the diversified family farm in North Central Kansas, on which he was raised.
Congrats to both Randy and USFRA!