According to the the Association of Business Information and Media Companies, Penton will be unveiling its new ag division during the Agri-Marketing Conference.

The Agri Council Intelligence Report say that Penton “plans to relaunch its Farm Industry News with a focus on agriculture production technology. “Farm Industry News previously existed as a horizontal brand and with our new strategy we will make it a much more vertical brand,” says Bagan.

A mix of Penton and Farm Progress execs will oversee sales for the new group (Greg Frey from Penton and Don Tourte from Farm Progress) as well as editorial (Forrest Laws from Penton and Willie Voight from Farm Progress).”

The quote is from Dan Bagan, Penton senior vice president for Agriculture, Food and Restaurants.