This week during Ag Day activities the U.S. Farmers & Ranchers Alliance held an educational session which was moderated by Chris Galen, Sr. VP of Communications for the National Milk Producers Federation. He also sits on the board of USFRA.

Chris says Ag Day provided a great opportunity to speak with Capitol Hill staffers and legislators about the latest research on how farmers need to communicate with consumers. He says we’re really moving away from messages like Safe, Affordable and Abundant food because today’s consumers assume that. So now it’s more about how farmers tell their story on a personal level and what they’re doing to improve their farming practices.

You can listen to interview with Chris here: Interview with Chris Galen

Participating in the USFRA program was Katie Pratt Katie who with her husband Andy (7th generation farmer) raise corn, soybeans and seed corn in Illinois. Katie is also one winners of the USFRA Faces of Farming & Ranching. Thanks to one of the many U.S. Custom Harvesters for taking our photo!

Katie says that as farmers “We have to start talking differently about what we do on our farms.” Katie says that seeing the research USFRA has conducted is a real learning experience because farmers often think they know what terms will resonate with consumers but the reality is very different. She says that as one of the Faces of Farming & Ranching program USFRA is helping put her and the others in front of audiences they wouldn’t normally be able to speak to.

You can listen to interview with Katie here: Interview with Katie Pratt

2013 National Ag Day Activities Photo Album