The Animal Agriculture Alliance participated in this year’s National Association of Farm Broadcasting convention. Here’s Kay Johnson Smith, President/CEO, being interviewed by one of the broadcasters.

Kay says that all of the animal ag industries have animal care guidelines that have been developed over years of work and are based on scientific research. She encourages farmers to be transparent and proactive. Most consumers don’t have a good understanding of how their food is raised and they’re asking questions. She says “our industry has been silent too long,” and encourages farmers to get involved in using social media to join the conversation about food. Kay offers some ideas for farmers who have concerns about the actions of animal rights activists.

Listen to my interview with Kay: Interview with Kay Johnson Smith

2012 NAFB Convention Photo Album