I thought this information from ACDC (Agricultural Communications Documentation Center) was interesting and wanted to share. Social media usage in the Czech Republic (pdf). Would you have thought this to be the case? Looks like companies are slow to adopt but their customers are not. This is from two years ago so I would assume there has been more of a move toward using social media now.

During 2010, researchers at the Czech University of Life Sciences Prague carried out the first survey of social networks in the agrarian sector (companies, cooperatives, and farmers) of the Republic. A research paper we have added to the ACDC collection revealed findings such as these:

About 95 percent had internet connections at their disposal.
Respondents were active on social networks, with Facebook by far the most used.
Company presentation is only used to a relatively small extent. Social media were especially used for personal communications, gathering information, and for company communications.

Another interesting nugget from the study:

Advertisement, newspapers and leaflets are not so trustworthy or in other words so popular with the new generation and modern users.