If you’re in the retail ag business how do you stand out from the crowd, especially when we’re talking about online. Yep. The internet.
That question is one that Terrell Miller, Cattlesoft, Inc. founder, provided answers for during the O.H. Kruse Grain & Milling dealer appreciation day. Terrell conducted two presentations during the day on this subject. The big message is having a presence online and not just a one page website. You need to have information that’s timely and relevant to your customers. Terrell says he’s also been encouraging retailers to provide educational resources online too. We also talked about social media since that ties in to what a retailer is doing online.
Listen to my interview with Terrell here: Interview with Terrell Miller