The New Holland lot at the Farm Progress Show is packed with all the latest equipment from this original sponsor of our coverage of the show. I visited with Abe Hughes, VP, New Holland North America, seen here with the top leadership of the company who came out to the show to visit with customers and the New Holland team.

Abe says the company is aggressively marketing the brand through three distinct segments that include the “core of the brand” which is dairy and livestock. That segment is in the middle of the lot and surrounded by the cash crop segment and the residential/commercial and municipal utilities segment. Very visible in the cash crop product area is the American Ethanol logo on combines, self propelled sprayers and Rustler utility vehicles. Abe says that the emphasis is on their partnership with American Ethanol that aligns them directly with their customers. He says New Holland is 200 percent behind ethanol and believes that ethanol production has brought great stability to American farmers and rejuvenated and stabilized their income and ability to support their families.

There is a lot to see on the New Holland lot. Listen to my interview with Abe and learn what you’re missing here in Boone, IA: Interview with Abe Hughes

2012 Farm Progress Show Photo Album