Our friends at Boehringer Ingelheim Vetmedica, Inc. want to improve livestock health through preventive measures, while at the same time bridge the gap between producers and consumers who are more removed from production agriculture than ever before. The company has launched the Prevention Works platform to raise awareness and foster conversations between veterinarians, their clients and consumers.

The goal is to enhance the animal’s resistance to disease and reduce exposure before diseases become a threat to the beef or dairy herd. Through proper management, animal handling techniques, a sound vaccination and deworming program and adequate operation biosecurity, incidence of disease in the herd can be greatly curbed. This can lead to a decrease in the need for antibiotic use and overall animal welfare improvement.

“Prevention is key,” says Dr. Craig Jones, Director of Cattle Professional Services, Boehringer Ingelheim Vetmedica, Inc. “If we pay attention to how we’re managing our animals and take the necessary steps to prevent disease, that goes a long way in improving animal well-being and animal performance.”

BIVI officials use the four-level Prevention Logic™ model to help veterinarians and producers identify the overall health of the herd by assessing specific disease risks, responding quicker, addressing clinical diseases to avoid a chronic problem, and culling diseased animals that pose a risk.

Prevention Works also show consumers that producers are putting the health and well-being of their animals front and center.

“If we can keep those animals healthy, they’re going to perform better,” says Dr. Jones. “It’s just better all-around for the animal, the consumer, the customer, everyone.”

Check out the video below and go to the website www.BIVIPreventionWorks.com for more information.